Content and data review policy

This policy applies to guide copy, product identity, specifications, dimensions, retailer price observations, calculations, metadata, structured data, and the rules that decide whether a page may appear in search or carry ads.

Review depth depends on the claim. Product identity, category, fit, fuel, venting, installation, and safety language require stronger support than descriptive presentation or navigation copy.

• ApplianceIQ directly collects public price and availability observations from Canadian retailer websites and associates them with exact model numbers.
• Manufacturer documents and product pages are preferred for model identity, dimensions, features, installation requirements, and other product specifications.
• Retailer pages can support retailer-specific offers and may supplement specification evidence, but conflicting retailer text is not silently treated as a manufacturer fact.
• ApplianceIQ does not physically test appliances; the site must not present sourced specifications or manufacturer performance claims as first-hand lab results.

Records should be tied to a normalized model number, brand, and appliance category before publication. A suffix, bundle identifier, accessory, or category mismatch can change what the product is and must not be guessed away.

Material conflicts in dimensions, fuel, venting, installation type, or other purchase-critical fields should be resolved from appropriate source evidence or shown as unresolved. A page must not make a confident recommendation from contradictory data.

A published guide is expected to have:

• A complete title, description, body, publication date, and visible ApplianceIQ Editorial Team attribution.
• No unresolved source-needed, drafting, placeholder, or verify-wording note.
• Category-specific advice that does not import irrelevant requirements from another appliance type.
• Clear attribution and restrained wording when a claim comes from a manufacturer, retailer, or limited observation window.
• Metadata and structured data that agree with what a reader can see on the page.

Software and AI may collect, normalize, compare, summarize, or flag information. These tools can reduce repetitive work, but they can also match the wrong model, preserve a source error, or produce unsupported wording.

Human review is required to approve editorial content and to resolve material identity, source, safety, fit, installation, or recommendation issues. An automated eligibility check is an additional publication control, not a substitute for that review.

A database publication status is not the only readiness signal. A guide with missing required content or an unresolved editorial marker is withheld from its public body, search indexing, guide listings and sitemap output, Article structured data, and ad inventory. Authorized preview can remain available so the issue can be corrected; preview is never ad or search eligible.

Product and comparison templates use their own evidence and content-depth criteria. Passing one template's rules does not automatically make a different template eligible.

Retailer prices, availability, and manufacturer documents change. ApplianceIQ may refresh observations or revisit a page when its evidence, identity, or guidance is challenged or becomes stale.

Readers can report an issue through the corrections policy. The editorial policy explains the broader authorship and independence standards.